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Director of Marketing

About Julep: Julep is an innovative startup beauty company that’s built around fostering conversation rather competition. We’re redefining the culture of beauty, making our own rules, and having a lot of fun along the way. Everything Julep does as a company is grounded in the power of women emboldening other women and taking a more collaborative and social approach to beauty. BRAVE PRETTY isn’t just a tagline; it’s the ethos that guides everything we do. 

If you’re the type who truly thrives on making a positive impact, this fun and energetic office with a great work-life balance just may be for you!

About the Position: 

Do you consider yourself a beauty junkie at heart? Do you want to be a part of building a brand that’s redefining the beauty landscape? We are looking for a highly motivated strategic leader to take our brand positioning and integrated marketing plans to the next level. If you’re a results-driven, creative marketer with a background in growing consumer brands, we would love to hear from you!

What you’ll do:

  • Develop an overall brand strategy plan for Julep, identifying and prioritizing initiatives to drive the greatest impact for new customer growth and experience
  • Strategic development of marketing product and launch support calendars, including an 18 month detailed plan and a 3 year overview
  • Partner closely with Product Development team to spearhead the research and development of new product innovation
  • Build innovative 360 marketing programs that drive business growth from both organic and paid channels
  • Define digital marketing plan and strategies that deliver against new customer acquisition goals across key distribution channels: including subscription, ecommerce and physical retail
  • Lead the marketing team in leveraging analytics to optimize activities and spend across all channels with a continuously try-test-learn mindset
  • Develop and manage overall marketing calendar and budget
  • Work closely with Creative, PR, Product Development, and Category teams on the brand strategy, and ensure consistent messaging across all consumer touch points
  • Provide leadership and coaching to team members in order to achieve business results and develop the next leaders in the brand organization
  • Position will report to the Vice President of Marketing

What you need:

  • BA/BS required, MBA strongly preferred
  • 10+ years of brand experience and beauty marketing
  • 5+ years of direct team management and organization leadership
  • Deep passion and/or experience in beauty is a must with a keen ability to conceptualize new products, analyze competitive activity, and formulate recommendations to grow the business
  • Track record of defining and managing successful integrated marketing programs across all digital platforms (including SEO/SEM, affiliates, display, social)
  • Strong analytical problem solver with an ability to develop actionable insights
  • Team player with excellent interpersonal skills; able to develop strong relationships with internal and external teams and agencies
  • Creative thinker and innovator with strong implementation skills
  • Ability to organize, prioritize, and thrive in a complex, extremely fast-paced, and ambiguous environment that requires flexibility and being scrappy

What you get:

  • Comprehensive Medical, Dental, and Vision coverage
  • Company paid life insurance, short and long term disability
  • Paid time off and company holidays
  • A chance to try out our products with our monthly complimentary product give away and a 30% employee discount
  • Enjoy your birthday off
  • Subsidized gym membership and daily lunches
  • Healthy snacks
  • A chance to make a difference in the lives of women with our Powered by Girlfriends philanthropic work
  • Fun environment with work/life balance 

Julep Beauty, Inc. is an equal opportunity employer and drug free workplace.

 

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